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Paul Grushkin recently published Treasures of the Hard Rock Cafe (Rare Air Media, Chicago, 2001), the first-ever coffee-table book portraying the best rock & roll memorabilia from their worlds-largest collection (65,000 pcs), displayed in 107 restaurant locations worldwide.
Grushkin previously authored <a href="http://www.amazon.com/exec/obidos/ASIN/0688015204/">Grateful Dead: The Official Book
of the Dead Heads</a> (Wm Morrow, NY, 1983), the first ever use of the Dead's legendary archives, now in its 14th printing.

This year, he will co-author The Art of Modern Rock, the
sequel to <a href="http://www.amazon.com/exec/obidos/ASIN/0896595846">The Art of Rock: Posters from Presley to Punk</a>
(Abbeville, NY, 1987, 1990). AOR is the standard work
in the field, the history of rock thru concert posters
beginning in the early '50s (500 pages, 2,000 colorplates).
AOMR will cover the last fifteen years of concert posters.

This year is Gruskin's 18th year in rock & roll merchandising.
He is now National Sales Director for NuVista, a div. of
Quantum Color, one of the largest printers in the US
(they print, among much else, nearly all the tour books
and posters for the major rock bands worldwide).